To See It, Be It
To See It, Be It

To See It, Be It

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“Growing up, the family business was a funeral home. With death front and center, I learned to grab life while I can. These notes, for me, are what grabbing life looks like.”

—Max Yoder, CEO at Lessonly


These are the first words of Max’s brand new book, To See It, Be It. Since 2017, Max has written 100+ notes about what he’s learned in work and life. To See It, Be It is a collection of his hand-picked 25 favorites. They remind him of his purpose. They motivate him to lead with authenticity, grace, and gusto. He hopes they’ll help you do the same.